Using battling metaphors could lead to negative attitudes

Creator:lisa cueman Copyright:© 2013 Lisa Cueman All Rights Reserved

Our local Post Office is deep. To get to the Royal Mail counters, you pass a long magazine rack with hundreds of titles. Two caught my eye. They both had the word battling in their headlines.

One was for a chronic illness sufferers’ group, the other part of the multi-billion pound/dollar slimming industry. Both articles were about a fight against an illness and…



I am a writer, digital marketeer, grandfather. On Medium since 2017. Write on health, self realisation and new economics.

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